ASAU

(Melbourne/Paris)
ASAU is a Melbourne/Paris-based clothing project founded by Gabriel Cole as an artisanal response to contemporary tailoring and subcultural dress. Now a collaboration with tailor Joel Bernoth, the brand blends traditional construction with deconstruction, experimental pattern making, and distressed, reconstructed silhouettes.

Focused on genderless dressing, ASAU explores the tension between structure and disruption, creating garments that feel personal, lived-in, and informed by underground culture, place, and lived experience.